With added Belgian chocolate to enrich the texture and to give you muffins with a rich indulgent flavour. It’s easy to make too.

Being from a family of bakers who have spent years perfecting artisan baking, I am proud to bring you my first baking mixes range. Using high-quality British ingredients where possible, I have meticulously developed this range to my own recipes. They give consistent results and will enable you to easily create hand-crafted, artisan-inspired baked goods at home.

Get creative and enjoy baking.
Paul's Signature
Luxurious Belgian Chocolate Muffin Mix - product packaging

Ready to try it yourself?

You Will Need:
  • 150g soft butter
  • 2 large eggs (beaten)
  • 5 tbsp water
  • Muffin tray lined with 12 medium muffin cases
  • An electric mixer

Step 1

Preheat the oven to 170°C (150°C Fan), Gas Mark 4. Place the entire muffin mix in to a bowl and using an electric mixer blend in the butter. Gradually mix in the water and beaten eggs until combined. For the perfect texture, be gentle, don’t over mix. 

Step 2

Divide the mix evenly between the cases.

Step 3

Bake in the centre of the oven for 20 to 25 minutes until well risen and cracking on top.

Paul Hollywood

My Hints & Tips to Bake Bold

Personalise by adding mashed banana or banana chips for a fruity twist!

Well baked!

Now share it on Instagram using #hollywoodbakes

Per 55g muffin
  • Energy
    956 kJ
    229 kcal
    11 %
  • Fat
    11.9 g
  • Saturates
    7.6 g
  • Sugars
    12.8 g
  • Salt
    0.43 g


Wheat Flour (with added Calcium, Iron, Niacin, Thiamin), Sugar, Chocolate Powder made with Belgian Chocolate (13%) (Cocoa Mass, Skimmed Milk Powder, Sugar, Fat Reduced Cocoa Powder, Emulsifier (Soya Lecithin), Flavouring), Fat Reduced Cocoa Powder, Raising Agents (Disodium Diphosphate, Sodium Bicarbonate).

For allergens, including cereals containing gluten, see ingredients in bold. May also contain celery and egg.

Nutrition info

Typical Values
as prepared
Per 100g Per 55g muffin
Energy 1737 kJ 956 kJ
415 kcal 229 kcal
Fat 21.6 g 11.9 g
- of which Saturates 13.8 g 7.6 g
Carbohydrate 47.1 g 25.9 g
- of which Sugars 23.4 g 12.8 g
Fibre 2.3 g 1.2 g
Protein 7.0 g 3.9 g
Salt 0.79 g 0.43 g
*Reference Intake of an adult(8400kJ / 2000kcal). This pack makes 12 muffins.
Serving suggestion
Serving Suggestion
Suitable for Vegetarians