This icing can be used in so many ways its great to use in all your baking for buttercreams, drizzle's or hot sauce.

Being from a family of bakers who have spent years perfecting artisan baking, I am proud to bring you my first baking mixes range. Using high-quality British ingredients where possible, I have meticulously developed this range to my own recipes. They give consistent results and will enable you to easily create hand-crafted, artisan-inspired baked goods at home.

Get creative and enjoy baking.
Paul's Signature
Madagascan Vanilla Icing Mix - product packaging

Ready to try it yourself?

You Will Need:
  • One 270g pack of Paul Hollywood Madagascan Vanilla Icing Mix
  • 135g softened butter
  • Splash of milk (optional)


In a large bowl beat the butter until soft and creamy. Add the Icing Mix to the butter. To avoid causing a cloud of icing dust, work the Icing Mix into the butter by hand using a spoon or a spatula first, then whisk for another minute until smooth. If needed, add a splash of milk to reach the desired consistency.
Enough to full and top an 8" sandwich cake or 12 cupcakes.


To Make a Drizzle:
Weigh 100g of Icing Mix into a medium bowl. Add 1 tbsp milk and stir until you have a smooth drizzle.

Whipped Cream

To Make Vanilla Whipped Cream:
Whip 100g of double cream until it forms soft peaks. With 135g of Icing Mix, mix in half of the icing until smooth then add the remaining half to avoid causing a cloud of icing dust. Be careful not to over-whip the cream.

Paul Hollywood

My Hints & Tips to Bake Bold

Perfect with my Seriously Chocolatey Fudge Cake Mix.
Whisk 2 tsp of icing into cold milk to make a delicious frothy milk shake.

Well baked!

Now share it on Instagram using #hollywoodbakes

Per 100g
  • Energy
    1698 kJ
    400 kcal
  • Fat
    <0.5 g
  • Saturates
    0.1 g
  • Sugars
    99.1 g
  • Salt
    0.03 g


Icing Sugar, Anti-Caking Agent (Tricalcium Phosphate), Natural Vanilla Flavouring

For allergens, including Cereals containing Gluten, see ingredients in bold

Nutrition info

Typical Values
as prepared
Per 100g Per 100g
Energy 1698 kJ 1698 kJ
400 kcal 400 kcal
Fat <0.5 g <0.5 g
- of which Saturates 0.1 g 0.1 g
Carbohydrate 99.1 g 99.1 g
- of which Sugars 99.1 g 99.1 g
Fibre <0.5 g <0.5 g
Protein <0.5 g <0.5 g
Salt 0.03 g 0.03 g
Serving suggestion
Serving Suggestion
Suitable for Vegetarians